Typical logo pricing depends on scope
A logo project is not priced only by the final symbol. Research, number of directions, revisions, originality, file formats and brand applications all affect the scope.
| Level | Suitable for | Indicative scope |
|---|---|---|
| Express starter | Very small/new businesses | One focused direction and essential files |
| Business logo | Growing local businesses | Multiple directions, vector files, colour and typography |
| Brand identity | Brands needing consistency | Logo system, guidelines and applications |
What files should you receive?
For professional use, ask for transparent PNG, JPG, SVG or PDF vector export, colour references and clear usage guidance. Source/editable files depend on the agreed package.
Questions to ask before hiring
- How many original directions are included?
- How many revision rounds are included?
- Are vector and print-ready files included?
- Is the work original and commercially usable?
- What is the timeline and feedback process?
Choose for value—not only the lowest price
A cheap visual can be enough for a short test, while a business that will invest in signage, packaging and marketing usually benefits from a more complete identity system.